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The top model segments of the recent 2007 Automotive Performance, Execution and Layout (APEAL) Study conducted by J.D. Power and Associates was dominated by Honda models. Four vehicle models from the Japanese automaker ranked as the highest in their respective categories including the Honda Fit (Sub-Compact Car, tied with Toyota Yaris equipped with Toyota radiator, Honda CR-V (Truck / Multi-Activity Vehicle (MAV) Segments), Honda Ridgeline (Midsize Pickup), and the Honda Odyssey for the Van segment. In addition, the 2007 Honda Civic also earned an award, ranked 3rd in the Compact Car segment.

The 2007 Automotive Performance, Execution and Layout (APEAL) Study is based on the survey results conducted by J.D. Power staff. The staff surveyed customers who purchased or leased 2007 model year vehicles and asked their assessment for the vehicle during the 90 days of ownership.

According to Neal Oddes, director of product research and analysis at J.D. Power and Associates:

"Vehicle models with strong customer appeal tend to be in higher demand, which diminishes the need for dealers to incentivize to boost sales. Offering larger incentives decreases the profitability of vehicles, so it's important for manufacturers to incorporate those 'must-have' features and design elements that will entice buyers, which also reduces the need for large customer cash rebates."

Oddes added: "Whether due to fresh designs or innovative features, APEAL scores tend to be highest for models when they are first introduced. It's essential for manufacturers to get new-vehicle launches right, since vehicles with high appeal scores generally command a higher gross profit and sell more quickly. Two of the redesigned models -- the Mercedes-Benz S-Class (in a tie) and Honda CR-V -- also earned awards in the 2007 Initial Quality Study, and are examples of how manufacturers can learn from preceding models to improve in both initial quality and appeal."

Meanwhile, here is the complete list of the Top Three Models per Segment in the 2007 APEAL Study.

Sub-Compact Car

Highest Ranked: Honda Fit (Tie), Toyota Yaris (Tie)

Nissan Versa

Compact Car

Highest Ranked: Volkswagen Jetta

Volkswagen Rabbit

Honda Civic

Compact Sporty Car

Highest Ranked: Volkswagen GTI

Scion tC

Volkswagen Eos

Compact Premium Sporty Car

Highest Ranked: Porsche Cayman

Porsche Boxster

Mercedes-Benz CLK-Class

Entry Premium Car

Highest Ranked: BMW 3 Series

Lexus IS 250/IS 350

Acura TL (Tie)

Audi A4 (Tie)

Midsize Premium Car

Highest Ranked: Mercedes-Benz E-Class

Lexus GS 350/GS 430/GS 450h

BMW 5 Series

Large Premium Car

Highest Ranked: Mercedes-Benz S-Class

BMW 7 Series

Lexus LS 460

Premium Sporty Car

Highest Ranked: BMW 6 Series

Mercedes-Benz SL-Class

Chevrolet Corvette

Midsize Sporty Car

Highest Ranked: Ford Mustang

Mitsubishi Eclipse

Chevrolet Monte Carlo

Midsize Car

Highest Ranked: Nissan Altima Sedan

Volkswagen Passat

Saturn AURA

Large Car

Highest Ranked: Hyundai Azera

Toyota Avalon

Dodge Charger

Truck / Multi-Activity Vehicle (MAV) Segments

Compact MAV

Highest Ranked: Honda CR-V

Mazda CX-7

Toyota FJ Cruiser

Midsize MAV

Highest Ranked: Ford Edge

Saturn Outlook

GMC Acadia

Large MAV

Highest Ranked: Nissan Armada

Chevrolet Tahoe

Chevrolet Suburban

Midsize Premium MAV

Highest Ranked: BMW X5

Audi Q7 (Tie)

Mercedes-Benz M-Class (Tie)

Large Premium MAV

Highest Ranked: Cadillac Escalade EXT (Tie), Mercedes-Benz GL-Class (Tie)

Lincoln Navigator

Large Pickup

Highest Ranked: GMC Sierra LD

Chevrolet Avalanche

Chevrolet Silverado LD

Midsize Pickup

Highest Ranked: Honda Ridgeline

Ford Explorer Sport Trac

Toyota Tacoma

Van

Highest Ranked: Honda Odyssey

Kia Sedona

Hyundai Entourage

About the Author:

Kaye Leery is has a degree in Information Technology. She enjoys her profession as an IT consultant. She is also passionate about writing and plans to pursue a Creative Writing workshop in Iowa.

Article Source: ArticlesBase.com - Honda Models Dominates Apeal Study